TROY, MI – Auto makers continue to offer the newest gadgets and flashy designs to lure customers, but when it comes right down to it, nothing appears more important to closing a sale than color. Automotive coating supplier PPG Industries recently surveyed 1,300 prospective buyers on the importance of color, with 77% of respondents indicating it was a key factor in their purchase decisions. That’s no surprise to Jane Harrington, PPG manager-color styling, who for 28 years has been ...

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