GENEVA – The automotive design community gathered here for the recent Geneva Motor Show say vehicles not only have brand characteristics but also reveal their nationality – a trend some auto makers are banking on. "The car companies come from certain countries, and that's something you can't fight," says Michael Mauer, who last year left Mercedes-Benz to become chief designer for Saab Automobile AB. For example, he says, there are French, German, Japanese and American-looking cars. Anne ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Amber McLincha by email: or phone: (248) 799-2622

Current subscribers, please login or CLICK for support information.

Already registered? here.