It took longer than he would have liked, but Mitch Golub finally has added an online new-car lead generator to the Cars.com stable, announcing last week the company has acquired NewCars.com. Started in 1996, NewCars.com is a new-vehicle sales and lead generator that primarily wholesales Internet leads to other third-party lead providers and manufacturers. Only in the last six months has the company turned its attention to the dealership market, building a customer base of approximately 200 ...

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