With tantalizingly huge automotive markets such as China and India looming in the future, it understandably is easy for auto makers to overlook other emerging markets – such as Jamaica or Guatemala. Few markets are as ignored as Central America and the Caribbean, says Diego Portillo Mazal, senior market analyst-Latin America at Global Insight Inc. The region’s 38 nations only account for 250,000 vehicles sold annually – and half that total comes out of Puerto Rico. Only four ...
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