General Motors Co.’s Chevrolet division is in the best position of any brand to capture customers abandoned by Saturn’s pending exit from the market. Of all Saturn-brand shoppers who were in the market in August, 38% considered one or more Chevrolet models, according to the latest data from Compete Inc., a Boston-based consultancy. “The bad news is there’s a bunch of brands right behind Chevy,” warns Lincoln Merrihew, Compete’s managing director-autos. Saturn is expected to disappear ...
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