DETROIT – General Motors Co., which wants to reconnect with U.S. consumers after years of questionable quality and a recent taxpayer-funded bankruptcy, launches a major new advertising campaign tonight for its bread-and-butter Chevrolet brand. Marketing chief Joel Ewanick characterizes the effort as GM’s biggest post-bankruptcy campaign so far, but also calls it just the first salvo in a marketing overhaul at the auto maker that could take years. “This is just the start,” Ewanick says ...
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