Chevrolet predicts its car and truck sales will hit 2.5 million units in 1999, up from year-ago's 2,426,530, even though it's ramping up several new products and working with General Motors Corp.'s overhauled sales and marketing structure. “I think Chevy is going to be right in there, around 2.5 million, heading for 3 (million),” says Chevrolet Marketing General Manager Kurt L. Ritter. But Mr. Ritter admits the sales and marketing shake up and dealer dissension, caused by the ...
Premium Content (PAID Subscription Required)
"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.