A recent survey commissioned by AT&T Media Services shows 28.8% of car buyers who visit dealers in the Chicago area did their vehicle research online. Griffin Reports conducted the survey, which questioned 929 people in the Chicago area on their television viewing, usage of automotive websites, demographics and automotive ownership. Website Vehix.com ranked as the top independent automotive-selling website in the survey. A majority of consumers interviewed for the survey – 96% – said ...
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