Chrysler Group’s marketing chief takes some of the blame for a disappointing performance by the Chrysler brand in 2002. New Chrysler product and marketing campaign should bolster brand. While the Jeep and Dodge brands held their market share, Chrysler dropped slightly. (see related story: Chrysler Brand Poised for Rebound in ’03) Part of the blame falls on marketing, says Jim Schroer, executive vice president-global sales and marketing. “I don’t think we did the job to make ...
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