DETROIT -- They’ve already been labeled “Generation Y” and “Echo Boomers.” Now Chrysler Group is calling them the “Millennial Generation.” Whatever their label, consumers ranging in age from 12 to 24 – the children of baby boomers – promise to be the biggest and most-influential demographic group since, well, their parents. Acquisitive and very brand conscious, they increasingly are being targeted by auto makers as they start to reach car-buying age. This year, the Chrysler Group is ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Amber McLincha by email: or phone: (248) 799-2622

Current subscribers, please login or CLICK for support information.

Already registered? here.