CHELSEA, MI – Chrysler is re-establishing a design presence in California after a 3-year absence from the trendsetting state, Ward’s learns. Ralph Gilles, senior vice president-product design, describes the site as a “satellite,” not a studio. Its purpose is to draw inspiration from California’s car culture. “It’s kind of an antenna,” he tells Ward’s here at Chrysler’s main proving grounds as the auto maker hosts a media preview of its ’12-model lineup. “We’re not really talking about ...
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