The Chrysler Group says it will retain GlobalHue as its multicultural advertising agency after a 4-month review. Chrysler narrowed the field from 24 agencies to 13 to five during the 4-month review (see related story: Chrysler Names Finalists for Multicultural Ad Account). "During the review, GlobalHue’s capability to deliver unique campaigns that reflected the personality of the Chrysler, Jeep and Dodge brands was a key factor in winning this account," says George Murphy, Chrysler Group ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Amber McLincha by email: amclincha@wardsauto.com or phone: (248) 799-2622
 

Current subscribers, please login or CLICK for support information.

Already registered? here.