AUBURN HILLS, MI – Against a backdrop of tense negotiations to separate Chrysler Group from Stuttgart-based DaimlerChrysler AG, the pentastar brand launches a dynamic advertising campaign to seek its own voice in the marketplace. And it is a voice that speaks without a hint of German. About this time last year, Chrysler was “using German as a metaphor for engineering,” says George Murphy, senior vice president-marketing. Television and Internet advertisements featured DaimlerChrysler ...

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