DETROIT – Stealing a page from the Korean car makers’ playbook was a smart move for the Chrysler Group. The company says its December U.S. sales increase of 6% to 178,001 units was due to the company’s 7-year/100,000 mile “Home for the Holidays” extended powertrain warranty program. In fact, the program was such a success that Chrysler will extend the offer through the first quarter of 2002. Unlike its competitors, which offered expensive 0% financing programs in December, Chrysler ...
Premium Content (PAID Subscription Required)
"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.