Chrysler’s dream of building lightweight, low-cost plastic cars is stuck in neutral, apparently a victim of budget cuts and changing priorities. It was a great concept, built on the idea of making cars from just a few big injection molded parts, just like toy ones. The strategy was conceived in the mid-1990s and was announced to the media with great fanfare in 1997, first as a means of developing a $6,000 car for emerging markets, then as a strategy to produce lightweight low-cost ...
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