AUSTIN, TX – Chrysler Group’s plan to take the Chrysler brand upmarket officially is dead, says Chief Operating Officer Wolfgang Bernhard. The brand will continue to target future products at the volume segments, albeit with premium touches. “We do not intend to push the Chrysler brand upmarket,” Bernhard tells Ward's in an interview here to introduce the new Dodge Durango SUV and SRT-10 Dodge Ram fullsize pickup. “From my point of view, the premium positioning of the Chrysler brand was ...
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