SAN DIEGO – Pickup truck buyers are a peculiar breed. They beat up their mud-caked 4-wheelers and relish the ability to haul campers and trailers and load the bed with tools, woodchips and appliances. They love their trucks to death – literally, driving them into the ground, dropping bits of rusted body panels along the way. Only in the last decade have an increasing number of people begun buying pickups not for functionality or commercial reasons but because pickups, like SUVs, afford a ...

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