PORTLAND, ME – Consumers who buy hybrid-electric utility vehicles are more interested in saving the planet than saving at the pump, a Chrysler LLC marketing executive says. Environmental-impact mitigation is the primary purchase motivator for buyers of vehicles such as the Ford Escape Hybrid and Toyota Highlander Hybrid, says Michael Berube, senior manager-Chrysler brand marketing. According to data compiled through Strategic Vision Inc.’s New Vehicle Experience Study, 28% of ...
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