Almost one-third of consumers surveyed by J.D. Power & Associates say they would consider purchasing a vehicle with a clean diesel engine.This is about the same number that have heard of clean diesel technology, according to J.D. Power’s Consumer Diesel Overview Study. Some 12% of more than 5,200 survey respondents say they would be “very likely” and 19% indicate they would be “somewhat likely” to purchase a new vehicle with a clean diesel engine. Yet, only 5% of respondents say they are ...

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