Customer relationship management (CRM) is on the verge of something big. A technological advancement that has been around for a couple of years, CRM allows Internet access to a greater quantity of data that helps dealers cultivate serious prospects and repeat buyers. In information technology (IT) speak, it’s known as integration – the ability for computer systems to assimilate data from an array of sources without system-to-system incompatibility mucking things up. Current dealership ...
Premium Content (PAID Subscription Required)
"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.