Customer relationship management (CRM) is on the verge of something big. A technological advancement that has been around for a couple of years, CRM allows Internet access to a greater quantity of data that helps dealers cultivate serious prospects and repeat buyers. In information technology (IT) speak, it’s known as integration – the ability for computer systems to assimilate data from an array of sources without system-to-system incompatibility mucking things up. Current dealership ...
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