Cross Lander USA thinks the U.S. SUV market is ready for a little Eastern European flavor. The Miami-based importer signed a contract last year with Romania’s ARO SA (Auto Romania) allowing it to build U.S.-bound 4-wheel-drive SUVs, based on an aged military vehicle design, at its Campulung, Romania, plant. The plan, announced last year, is to sell the vehicles at a rate of up to 6,000 units annually in the U.S. under the “Cross Lander 244X” nametag at as many as 150 U.S. dealers. ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Amber McLincha by email: or phone: (248) 799-2622

Current subscribers, please login or CLICK for support information.

Already registered? here.