SAO PAULO — Despite an investment of US$800 million in its Juiz de Fora factory, DaimlerChrysler AG's small Mercedes A-Class car sold poorly in Brazil last year. This, despite a heavy advertising campaign based on the Mercedes image and its star logo. Even a nostalgic TV advertisement featuring the Walt Disney tune “When you Wish Upon a Star” gave no impetus to sales. Some Mercedes dealers threatened to sue the manufacturer for forcing them to buy vehicles they could not sell. ...
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