DaimlerChrysler Corp. underestimated how lease-dependent Jeep Grand Cherokee sales were when it dialed back its lease incentives in May and June. The result: the carmaker had a 100-day supply in June and had to tack on an extra week of summer shutdown for inventory control. “We probably went a little too far,” says James P. Holden, DCC president and chief executive. “We didn't mean it to go down that much,” he says of the one-third sales drop when the automaker switched from attractive ...
Premium Content (PAID Subscription Required)
"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!
Current subscribers, please login or CLICK for support information.