CHELSEA, MI – DaimlerChrysler AG has taken an average $1,000 in cost out of its GEM electric vehicles and says there is more to come. “We expect to cut another $500,” says Lawrence J. Oswald, vice president-hybrid and electric vehicle product team and engineering technologies for the Chrysler Group. The paring has taken place since DC purchased Global Electric MotorCars LLC (GEM) in December 2000. Much of it has been achieved through bulk purchasing, Oswald explains. It is sourcing ...
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