SOUTHFIELD, MI – Against a backdrop of economic turbulence and uncertainty over the marketability of diesel engines, Toyota Motor Sales U.S.A. is rethinking its plan to introduce a diesel-powered light-duty fullsize pickup. “If you end up with a diesel premium for engines or (particulate) traps that’s $5,000 or $6,000, and then someone’s paying $1 more for the fuel, I’m just not sure how viable that is,” TMS President Jim Lentz tells Ward’s. Asked if this means the auto maker’s plan to ...
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