CHICAGO – It isn’t the Japanese auto makers’ entry into fullsize pickups in the last few years that got Dodge to bring back heavy-duty 4500 and 5500 commercial pickups after an absence of 20 years. Rather, it is that Dodge has let Ford Motor Co. and General Motors Corp. run away with the market for too long, says Pamela Niekamp, senior manager of commercial vehicle planning and Dodge marketing. “GM and Ford have a 70% to 90% share of the market,” Niekamp says at a media preview here ...
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