CHICAGO – It isn’t the Japanese auto makers’ entry into fullsize pickups in the last few years that got Dodge to bring back heavy-duty 4500 and 5500 commercial pickups after an absence of 20 years. Rather, it is that Dodge has let Ford Motor Co. and General Motors Corp. run away with the market for too long, says Pamela Niekamp, senior manager of commercial vehicle planning and Dodge marketing. “GM and Ford have a 70% to 90% share of the market,” Niekamp says at a media preview here ...
Premium Content (PAID Subscription Required)
"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!
Current subscribers, please login or CLICK for support information.