DETROIT – The strategy for the next-generation minivan is shaping up to offer very different vehicles for the Chrysler and Dodge brands – marketed to two distinct types of buyers. “I think we have to take two directions with family vehicles,” says Dieter Zetsche, Chrysler Group president and CEO. Dodge Kahuna offers glimpse into future minivan strategy. The Dodge Kahuna concept minivan, unveiled at the Detroit auto show, and the multi-million-dollar decision to use new mother ...
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