“Flat” is a 4-letter word when describing sales trends. But it’s a major selling feature for the all-new Dodge Chassis Cab, which is scheduled for a Sept. 5 production launch. Absent from the chassis cab market since the ’03 model year, Dodge returns with a new “upfitter-friendly” design that boasts flat frame rails. “We have an upfitter advisory board, and they assisted us,” Eric Ridenour, Chrysler Group chief operating officer, reveals. Frame rails that are free of protrusions make ...

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