Chrysler Group has a long, slow rollout of Dodge-brand products for Europe – but the auto maker is comfortable with the unusual strategy. Viper will be the first product for Dodge in Europe. The iconic Viper will be the first vehicle shipped overseas in what Joe Eberhardt, Chrysler executive vice president-global sales, marketing and service, calls a “passenger-car-based portfolio” for Europe. The Viper SRT-10 goes on sale in the third or fourth quarter and will be followed by ...
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