Does vehicle safety sell? Short answer: It depends on the customer. A young guy checking out a hot sports car might not be overly concerned about crush zones. (Though one could argue that, if anyone should be so concerned, it’s someone from a demographic group that gets in more than its share of accidents, according to insurance statistics.) Volvos are considered to be among the safest cars on the road. In contrast, a person who barely survived an auto accident often is ...
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