DETROIT – The new Cadillac “Break Through” ad campaign featuring the Led Zeppelin song “Rock and Roll,” debuted to the media Jan. 22, would be swinging to a different beat if the auto maker’s original plans had worked out. Ward’s has learned Cadillac initially approached another classic rock band, The Doors, about using the Los Angeles-based group’s 1967 hit “Break On Through,” but the proposal was rejected. “We turned them down,” confirms a spokeswoman for The Doors. “It’s just not for ...
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