DETROIT -- It’s serious business, but one is tempted to call it automotive design on acid. There are interior trim pieces made of yellowish Kevlar and Corian plastic normally found on kitchen countertops. Textures on floor mats and interior cloth are patterned after aerial photographs of forests, sun-baked earth and crumbling buildings in Brazil. Swatches of cloth, plastic parts and brilliant colors are combined with photographs of nature, buildings and vehicles -- all mounted on large ...
Premium Content (PAID Subscription Required)
"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.