DEARBORN, MI -- Reports that e-commerce is dead at Ford Motor Co. are greatly exaggerated, says Karen Francis, president and CEO of the auto maker’s e-commerce arm, ConsumerConnect. “E-commerce is alive and well at Ford,” Francis tells an automotive conference here. “ In fact, e-commerce is evolving into its next phase of a very long life, evolving into a tool that we use to support the basics of our car and truck business.” Prolonged discussion of car business basics had fueled ...
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