SAN FRANCISCO – Ford Motor Co. is learning some valuable lessons about the B-segment in the U.S. as it prepares to launch its new ’11 Fiesta subcompact this summer. To date, 11,000 customers have ordered a Fiesta. Of those, the auto maker expects more than 2.5% will end up purchasing the vehicle, says Sam De La Garza, Fiesta brand manager. “We won’t know until May 3 how many retail orders we have, because dealers are working on those reservations,” De La Garza tells Ward’s at a press ...

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