The average incentive per vehicle sold in the U.S. last year hit $2,442, a 28.9% jump from $1,984 in 2002, according to’s monthly True Cost of Incentives report. Edmunds says domestic incentives fell slightly (0.5%) from November to December of last year, going from $3,355 per unit to $3,339. Chrysler Group increased incentive spending 1.5% ($3,415 per vehicle), and gained market share (up 0.3%). However, while Ford Motor Co. and General Motors Corp. reduced incentives last ...

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