TRAVERSE CITY, MI – Shying away from some of the craze has worked in DaimlerChrysler AG’s favor, given the implosion. “We’re big believers in B-to-B (business-to-business) but not B-to-C (business-to-consumer),” says Sue Unger, DC senior vice president and chief information officer. “For the last two-and-a-half to three years, we were working quietly on B-to-B initiatives and now they’re starting to pay off,” she says. “Others spent time on B-to-C and now they’re ...

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