Ford Motor Co. today announces the establishment of a new Global Marketing, Sales and Service Operations organization in an effort to create a “more consistent and compelling” connection with its worldwide customer base.

The new division is in line with CEO Alan Mulally’s “One Ford” strategy, which is focused on better leveraging the auto maker’s global resources.

Heading up the division will be Elena Ford, 42, the cousin of Chairman Bill Ford and great-great granddaughter of company founder Henry Ford.

Prior to accepting her new post, Elena Ford served as executive vice president of Ford Motor Credit Co.’s global brand and marketing division. She begins her new assignment Feb. 1 and will report directly to Jim Farley, director-marketing and communications.

“Elena brings a wealth of experience to the new position and is the ideal leader to drive a coordinated approach to our worldwide marketing efforts,” Farley says in a statement.

In her new post, Elena Ford will be responsible for driving commonality and standardization of marketing resources; developing a common strategy for global marketing, sales and service; creating a greater presence of the Ford brand at global auto shows and consumer events; and expanding the offering of Ford-branded licensed merchandise.