Inviting designers into the engine compartment? Purists might argue that’s downright frivolous, like hiring an interior decorator to fix up a mechanic’s garage. Yet anyone who has ever admired a gleaming set of custom rocker-arm covers or gawked at a tricked-out hot-rod understands that the real estate underneath the hood can sometimes be beautiful, and offers a new design frontier for mass-market cars and trucks. Automakers are starting to realize this, too, as they strive to give their ...
Premium Content (PAID Subscription Required)
"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!
Current subscribers, please login or CLICK for support information.