GENEVA — From concept cars to redesigned badges to new segments, automakers continue to rewrite their image in the European market. While top-level companies such as BMW AG and Mercedes-Benz constantly refine their brand, others such as SEAT SA, Adam Opel AG and Mazda Motor Corp. just recently began to redefine themselves. Volkswagen AG brands, for example, are enjoying a resurgence thanks to a parent company that has experience in turning around flawed automakers. Take Skoda Auto a.s. ...

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