Michael J. Seergy says his company is ready for a “smashed-mouth marketing” attack on the competition. The vice president and general manager of the Nissan Div. of Nissan Motor Corp. U.S.A. says the automaker has come a long way in the past year after paying the price for previous bad strategies. One dramatic change is that leasing has dropped from more than 30% to 17% penetration — meaning the used car baggage and its huge carrying costs have slipped from 30,000-40,000 units to about ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For WardsAuto.com pricing and subscription information please contact
Amber McLincha by email: amclincha@wardsauto.com or phone: (248) 799-2622

Current subscribers, please login or CLICK for support information.

Already registered? here.