DEARBORN, MI – While Ford Motor Co.’s F-150 ad campaign targets the sporting world, the auto maker plays leapfrog in the increasingly crowded fullsize pickup segment. Starting with 30-second “teasers” on national TV, Ford launches on Aug. 29 its largest-ever marketing push to plug “the only truck that earned the right to be the next F-150.” Ford’s ad blitz features print and billboard components. These ads will lead up to a coast-to-coast Sept. 4 blitz that will dwarf “by an ...
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