NEW YORK – The new F-Series pickup launch will last until December 2004, making it the longest new-model rollout in Ford Motor Co. history. The ’04 F-150 launch began in early September with the start of the NFL season and will stretch through the end of next year. Normally a rollout is completed within six months of production startup, says Doug Scott, marketing manager of Ford's truck group. But because the new Dearborn Truck Plant won't begin ’04 F-150 production until May, Ford ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!

For pricing and subscription information please contact
Amber McLincha by email: or phone: (248) 799-2622

Current subscribers, please login or CLICK for support information.

Already registered? here.