Jim Farley, Ford Motor Co.’s newly appointed group vice president-marketing and communications, also will oversee U.S. marketing, sales and service for the auto maker’s three U.S. brands, the company says.

The additional duties previously were the responsibility of Francisco Codina, who announced his retirement from Ford in September.

“With Jim’s expanded role, he and Mark Fields will work together to help everybody understand that Ford cars and trucks are absolutely worthy of consideration once again,” Ford CEO Alan Mulally says in a statement.

Farley, who says he looks forward to making Ford strong in its home market, will report to Fields, executive vice president and president-The Americas.