MARANELLO, Italy – Although Ferrari Automobiles SpA maintains its long-standing penchant for exclusivity, a new lower-priced model, along with growing demand from emerging markets and improved production facilities, is pushing the Italian auto maker to build more cars than ever before. The situation begs the question: How many Ferraris are too many? In 1993, Ferrari President Luca di Montezemolo offered assurance that “Ferrari will never, never, never build more than 3,500 cars a year.” ...
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