The Lybra, the first vehicle in Fiat SpA's onslaught to bring the Lancia luxury brand back to health, hits dealerships in September in both sedan and station wagon variants. The Lybra replaces the midsize Dedra, which has suffered lukewarm reception in the last several years. All of Lancia's models have seen a decline in sales during the last decade. Sales for the total range topped 300,000 in 1990 but by 1996 dropped to 160,931. During 1998, Lancia sold 178,763 vehicles down 3.08% from ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Amber McLincha by email: amclincha@wardsauto.com or phone: (248) 799-2622
 

Current subscribers, please login or CLICK for support information.

Already registered? here.