MILFORD, MI – General Motors Corp. puts its advertising agencies on notice to develop better-focused advertising for its divisions. The auto maker recently awarded its media-buying portfolio to GM Planworks, part of Starcom MediaVest Group, creating a more streamlined operation to better respond to the changing media climate, the auto maker says. Now, GM is turning its attention to the other crucial piece of its marketing operations: advertising. Brent Dewar, GM North America vice ...
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