DEARBORN, MI – Ford Motor Co., in its continuing bid to connect emotionally with consumers while distancing itself from Detroit-based competitors, launches a new phase of its “Drive One” advertising campaign. The campaign, scheduled to begin Oct. 12, marks a push to match Ford against perennial marketplace giants Toyota Motor Corp. and Honda Motor Co Ltd., says Matt VanDyke, director of marketing communications. “We’re getting to a stage where we need to not just talk about being at ...
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