General Motors Corp.’s decision to offer the new small entry-level Chevrolet Aveo for the '04 model year isn't prompting Ford Motor Co. to rush to market with a comparable offering. "There's a market for that size car," says Jim Padilla, Ford president-North American automotive operations. "I'm just not sure there's any profit at that end of the market." "In a perfect world, you'd make money on a small car," notes Steve Lyons, president-Ford division, adding this isn't a perfect world. ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Amber McLincha by email: amclincha@wardsauto.com or phone: (248) 799-2622

Current subscribers, please login or CLICK for support information.

Already registered? here.