SAO PAULO – Ford Brasil Ltda. launches its Cargo 4331 Max Ton truck. The principal advantage of the vehicle is that it costs between $35,000 and $37,000, considerably less than Ford’s competitors, some of which charge up to $66,000. “We are offering a product for clients who do not want to pay more than they have to,” says Flavio Padovan, director of Ford’s truck division. Meanwhile, Ford plans to invest $150 million by 2010 to renew truck assembly lines at its Sao Bernardo do ...
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