KINGMAN, AZ – Ford Motor Co. offers no apologies for the weight increase – and accompanying cost hike – associated with the redesign and production of its flagship F-150 pickup. ’04 Ford F-150’s redesigned frame accounts for much of cost increase. The price tag on the F-150’s improvements: $1,000 to $1,500. That concerns John Casesa of Merrill Lynch, who concludes in a report: “The changeover to the 2004 model will cost Ford about $0.30 in EPS (earnings per share) with marginal ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Amber McLincha by email: amclincha@wardsauto.com or phone: (248) 799-2622

Current subscribers, please login or CLICK for support information.

Already registered? here.