KINGMAN, AZ – Ford Motor Co. offers no apologies for the weight increase – and accompanying cost hike – associated with the redesign and production of its flagship F-150 pickup. ’04 Ford F-150’s redesigned frame accounts for much of cost increase. The price tag on the F-150’s improvements: $1,000 to $1,500. That concerns John Casesa of Merrill Lynch, who concludes in a report: “The changeover to the 2004 model will cost Ford about $0.30 in EPS (earnings per share) with marginal ...
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